论香港电影产业中的产业项目流变

The Project Change in the Hongkong Film Industry

项目管理的有关理论可用来分析香港电影在其产业发展史中的转折时期,如何以战略性的项目实施来引领其产业发展航道,获得可持续性战略优势,促使整体电影产业的发展。总括香港电影产业发展中的项目流变,《庄子试妻》项目开启了香港电影制片业;《郎归晚》项目使香港电影在失去内地市场后重新开启了新、马地区的市场,并引导了传统粤语片的再度复兴;《梁山伯与祝英台》项目使香港电影彻底占领了台湾市场,促使这一除内地外最大的国语片市场成为香港电影的主要市场之一;《七十二家房客》项目使香港电影的国、粤语片产业走向合流,形成了新的香港电影产业;《新龙门客栈》项目则又在香港电影的全胜时期再次叩开了内地市场的大门,为香港电影找到了新出路;"周星驰电影"项目不但屡屡成为低迷时期的救市之作,还将香港电影经济提升到了新的档次;新世纪之后的华语大片项目更是整合了全球华语电影力量,继李小龙电影后第二次掀起东方武侠电影的热潮,创立了华语动作片品牌,并从产业、技术和美学层面将华语电影和新全球电影成功对接。整体的项目流变是一种推动香港电影产业由低端向高端的流变,是一种不断使其获得竞争优势的流变。

This essay, based on the related theories about project management, gives an analysis of how the Hongkong film industry, during its transition of industrial development, leads the tide of industrial development by way of strategic project, and acquires the sustainable advantage of strategy so as to promote the overall development of film industry. The project change in the Hongkong film industry can be summed up as follows. It is Chuang-tzu ＆ Test in His Wife that makes a beginning of the Hongkong film industry. While Husband＇s Coming in Late, reviving traditional Cantonese films, unseals the markets of Singapore and Malaysia, Liang Shanbo and Zhu Yingtai completely occupies the market of Taiwan, the largest oversea market except for the mainland. And after Seventy-Two Tenants, as a sign of new industry, combines the Mandarin film with the Cantonese film, New Dragon Tavern goes further to find a new way to the market of the mainland. Not only do Stephen Chow＇s films become repeatedly a solace in downturn but also the blockbusters in the Chinese language film have a global integration, thus starting the second upsurge of the Eastern knight-errant film. On the whole, it is a change from lowness to highness, acquiring continuously the advantage of competition.