旅游者心理视角的旅游形象研究──以唐山市为例

Tour Images From Tourists' Psychological Perspective──A Case in Tangshan

旅游目的地的选择是旅游引力域内比较优势的结果,必须从旅游者心理角度研究旅游地,加强旅游形象与客源市场的认可连接。通过在旅游引力域内,对唐山地区现有重要景点进行的非优势分析,构建了唐山的三级旅游形象体系。

The choice of the destination trends to the superiority in a region attracting tourist. So it is necessary to study the tourist destination from tourists＇ psychological perspective in order to strengthen the connection between the tour image and the target market. It takes Tangshan as an example to analyze its present main attractions and establishes a three-class tour image system for Tangshan.