摘要
体育与传媒的"联姻"是一把"双刃剑"。通过我国电视、网络传媒体育新闻的传播实际,从维护体育事业健康发展的视角,论证和阐明了我国电视、网络传媒在体育新闻传播过程中存在的若干倾向,以期为实现体育新闻的良性传播、为实现我国体育传媒、体育事业、广大受众之间的"共赢"提供理论依据。
The alliance of the media and sports is just like a double-blade sword. Combining with the communication reality, this paper goes on to expound the tendencies of sports news communication through TV and internet media from the view of keeping the healthy sports development. This offers theoretical supports for realizing the healthy communication of the mutual profit among the mass media, sports business and the mass audience.
出处
《浙江体育科学》
2009年第1期29-31,共3页
Zhejiang Sport Science
关键词
体育新闻
新闻传播
倾向
sports news
news communication
tendencies
