编码、解码与《士兵突击》的接受效果

Coding Decoding and the Acceptance of "Soldiers Strike"

2007年我国参军人数大幅度上涨,据调查显示与《士兵突击》的热播相关。在当下,当文化已成为消费品的时代,电视所扮演更多的是各类文化的载体这样一种角色,在文化传递的过程中,受众的理解与文化生产者的表达经常出现很大的偏差,编码与解码缺乏对等性。大众的消费需求决定了某种文化的生产,《士兵突击》的编码者正是对当下的文化语境做出了精确把握,才打造出了这样一道"人性"文化盛宴。

According to the report , the amount of people who joint the army has increased sharply in 2007 . It is said it relates to the hot TV program named ＂Soldiers Strike＂ . During the period of taking the cuhural works as the consumer goods , TV program is playing the role of transmission of various kinds of cultures. In the process of that transmission, there might be some deviations between the understandings of audiences and the producer of the artist works . It means that it is unequal from coding to decoding of the transmission. The productions of culture were decided by the requirement of consumption. The producer of ＂Soldiers Strike＂ has just caught the key point of the production of culture, so the grand banquet of the humanity cul- ture has been produced .