摘要
面对新形势和房地产宏观调控政策,房地产企业应该尽快调整战略目标,完成战略转型,以此提高核心竞争力。在新形势下房地产企业应该从经营理念、赢利模式和产品结构上尽快完成企业的战略转型。
Faced with the new situation and the macro-control policy for real estate business, real estate enterprises should, as soon as possible, adjust their strategic objectives and complete their strategic restructuring in order to enhance their core competitiveness. This article holds that under the new situation the real estate enterprises should, as soon as possible, complete the strategic restructuring in management concept, profit model and product structure.
出处
《当代经济管理》
2009年第1期31-33,共3页
Contemporary Economic Management
关键词
宏观调控
房地产企业
战略转型
macro-control
real estate enterprises
strategic adjustment
