影视业对民族地区旅游业发展的影响研究——以湘西为例

Research on the Impact of the Film and TV Industry on the Development of Tourism in Xiangxi's Minority Region

民族地区旅游是随着旅游者对民族文化的消费需求而发展起来的,而影视业对民族旅游的发展具有积极推动作用。湘西土家族苗族自治区的民族传统和神秘风俗习惯,丰富多彩的少数民族风情成为最具旅游开发价值与资源,为此而成为许多影视剧、MTV的拍摄首选基地。湘西利用影视作品对旅游业的推动作用,积极做好对影视业的"借势""引势""造势"挖掘民族文化,宣扬民族文化,促进了湘西民族旅游的快速发展。

With the development of tourists consuming and demanding for the national culture, the native cultural tourism has increased, in which the film and TV industry plays a positive role in promoting the development of national culture tourism. Discussing the effect of the film and TV industry on national culture tourism in Xiangxi, the paper puts forwards that the film and TV industry should be more utilized in the development of the tourism industry in the minority region.