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混合渠道分销的商品分析与库存订货策略选择 被引量：1

Analysis on Commodities Based on Hybrid Distribution Channel and Selection of Stock Order Policy
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摘要 以典型的库存订货策略为研究对象,从分析商品的需求特性对相应订货策略的库存系统服务能力和成本水平的影响出发,对混合渠道分销中如何根据不同商品的需求特性选择科学的库存订货策略问题进行了研究;并基于此提出了一个可行的定性分析模型,借助此模型,可帮助采用混合渠道分销的企业根据所经营商品的不同需求特性选择合理的订货策略,降低库存成本,提高服务水平。 Analyzing the impact of commodity demand features in the service ability and the cost of inventory system, the paper studies how to select the stock order policy according to the different commodity demand features in a hybrid distribution channel and proposes a qualitative analysis model.
作者 郭春荣 陈功玉 王珍珍
机构地区 中山大学岭南学院
出处 《物流技术》 2009年第2期80-82,共3页 Logistics Technology
关键词 混合渠道分销 商品需求特性 库存订货策略 hybrid distribution channel commodity demand feature stock order policy
分类号 F253 [经济管理—国民经济] F274 [经济管理—企业管理]
  • 相关文献

参考文献8

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二级参考文献29

  • 1夏海洋,黄培清.混合分销渠道结构下短生命周期产品供应链库存策略分析[J].中国管理科学,2007,15(2):70-75. 被引量：44
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共引文献4

同被引文献14

  • 1王琳,王钰.东航"触网"前景不明[EB/OL].(2014-12-15)[2015-05-13].http://epaper.tianjinwe.com/xjrgcb/xjrgcb/2014-12/15/content_7208956.htm.
  • 2熊晓辉."降佣"突袭中小票代面临生死劫[EB/OL].(2015-01-31)[2015-05-13].http://www.cb.com.cn/investigation/2015-0131/1111171.html.2015-01-31.
  • 3LEE F, WU W. Moderating effects of technology acceptance perspectives on e-service quality formation: Evidence from airline websites in Taiwan[J]. Expert Systems with Applications, 2011,38 (6) : 7766-7773.
  • 4CHENG K, LEE Z, SHOMALI H. Airline firm boundary and ticket distribution in electronic markets [J].Access & Download Statistics,2012,137(1 ) : 137-144.
  • 5綦琦.中国民航客票销售渠道分类[EB/OL].(2013-06-03)[2015-05-13].http://news.carnoc.corn/list/253/253242.html,2013-06-03.
  • 6劲旅咨询.2012中国主要在线旅行商机票业务研究报告[EB/OL].(2013-01-25)[2015-05-13].http://www.ctcnn.com/html/2013一01-25/682026585_2.htm.2013-01-25.
  • 7劲旅咨询.2013年中国在线机票市场研究报告[EB/OEl.(2014-01-17)[2015-05-13].http://www.ctcnn.com/htmY2014-01-17/986287002.htm.2014-01一07.
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  • 10文晓庆.网络时代混合营销渠道冲突及管理[J].生产力研究,2010(6):236-237. 被引量：17

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物流技术
2009年 第2期

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