摘要
GARP（Growth at a Reasonable Price）是一个混合的股票投资策略，目标是寻找某种程度上被市场低估，同时又有较强的持续稳定增长潜力的股票。GARP策略与价值投资和成长投资的区别在于，价值投资偏重于投资价值低估的公司，成长投资注重于投资成长性高的公司，而GARP则能够弥补纯粹价值投资和成长投资的不足，尽量兼顾价值和成长。
Brand is the external symbol of an enterprise's core competence and an accumulated right to speak. ICBC always emphasizes the construction of enterprise culture and the promotion of enterprise image. Especially since going public, ICBC has been paying more and more attention to the study of enterprise culture. The brand establishment is obviously accelerating and playing a positive instruction in the operation. The brand has become an important part of an enterprise's core competence. Brand construction is the process that an enterprise communicates with its employees and customers. In the course of establishing an brand, first, the enterprise must position the brand definitively and attract customers to accept it and appreciate it. To probe the strategies and approaches to enhance a brand's competence, we must forge the brand from the inside of enterprise, as well as maintain and promote the brand from the outside of enterprise.
