摘要
未来的广告可不是来自电视和网络了,未来的厂告无处不在。有一种系统,通过扫描你的面部特征,然后分析数据,得出你的购物取向,从而为你播放特定的广告信息。别以为这么先进的技术只出现在间谍大片里,它就发生在面包圈店……
The words "donuts" and "cutting edge" are rarely seen in the same sentence, but in Buffalo, New York, the ring-shaped snacks are at the center of an experiment that couldinfluence shopping experiences in the future. Two Dunkin' Donuts stores will soon be testing a system that can scan your face and play an ad on a digital screen that is targeted to your age, gender, and demographic group .