意外之喜

Beyond Expectations

在经济不景气的形势下，Saturn汽车销售商是如何做到1天8辆的销售量和拥有高达72％的回头客呢？在妻子告别癌症5周年纪念日的那天，我终于明白了其中的奥秘。

It seems a car dealership in my hometown of Albuquerque was selling, on average, six to eight new cars a day, six days a week. I was also told that 72 .percent of this dealership＇s first-time visitors returned for a second visit. （At thattime, the average for all dealerships in Albuquerque for second-time visitors was 8 percent.） I was curious and intrigued. How does a car dealership get 72 percent of its first-time visitors to return？ And how can they sell six to eight cars a day in a slumping car market？