大学生购买体育奢侈品的消费研究

Expense Research Of The University Students Purchasing The Luxury Sports Goods

随着全球经济迅速发展和人们生活水平的不断提高,当代大学生对体育商品的消费需求在日趋扩大,购买体育奢侈品逐渐成为大学生们的一种追求。以大学生购买体育奢侈品的消费现象为研究对象,以限量版运动鞋为例,运用问卷调查等方法,着重分析了大学生购买体育奢侈品的动机、价值、心理等状况,发现这一潜在、巨大的消费市场的存在,同时对体育奢侈品面向大学生的营销策略提出了一些建议。

With the rapid development of the global economy and the constant improvement of the people＇s living standards, at present, more nd more university students want to purchase sports goods. The purchase of luxury sport goods has gradually become a pursuit of college students. This paper takes the university student＇ s expense of purchasing the luxury sports goods as the research phenomenon, for limited edition sports shoes as an example, utilization questionnaire survey, then analyzed the motive, value, psychology of the university student to purchase luxury sports goods. This paper discovered this present, giant market and made a number of recommendations on luxury sports goods strategy for university students.