金融危机下实践汽车品牌4S店 强店战略的创新思考

Innovative Expansion Strategy of 4S Store under Financial Crisis

作为汽车品牌经销商在选择品牌代理时,就要有营销战略眼光,根据汽车行业发展的规律和行业市场的同期发展规律。预测未来汽车消费市场的发展趋势,选择具有一定市场竞争力的汽车品牌,这是强店战略的首选目标。

The most important thing of this strategy is how to choose a brand to act as agent？ Dealers must predict the competitive power of the brand based on the development rules.