饭店文化营销分析

Analysis on Hotel Culture Marketing

随着春秋战国的加剧,文化因素逐步渗透并贯穿于饭店营销活动之中。文化营销旨在满足消费者物质需求的同时,也满足其精神文化方面的需求。现代经济的发展要求饭店营销活动的各个环节中渗入浓郁的文化气息,以满足旅游者的文化需求。本文分析了饭店文化营销的必要性和实施策略。

With the aggravation of market competition, the cultural factors have gradually entered into and run through hotel marketing. The aim of the culture marketing is to meet the material and cultural needs of consumers. The development of modem economy demands that each link of hotel marketing should be full of cultural spirit so as to meet the cultural needs of tourists. The necessity and implementation strategies of hotel culture marketing are analyzed in this paper.