服装企业物流模式研究

On the logistics pattern of the clothing enterprise

服装企业物流包括供应型物流、生产型物流、销售型物流、混合型物流等四种类型。在服装企业发展自营、代理、批发、加盟、直销等多元化销售渠道的过程中,提高服装企业物流效率已经成为服装企业持续发展的核心问题。服装企业物流的实现方式包括服装企业自设物流中心、利用第三方物流、利用第四方物流等,不同类型服装企业应结合自己的经营特点与物流发展的趋势,灵活选择物流模式,确保物流体系的畅通与高效运作。

Usually there＇ re supply logistics, production logistics, sale logistics and mixed logistics in the Clothing enterprises. In the processes developing the Clothing enterprises＇ multi-channel marketing of self-sale, agent, wholesale, alliance and direct sale, promoting the efficiency of the clothing enterprise logistics is becoming the focus of their continuable development. This can be actualized by setting theiT own logistics office, setting Third Party Logistics or Fourth Party Logistics etc. The clothing enterprise should choose the logistics pattern flexibly to guarantee the high fluency and efficiency of their logistics system by integrating their own business characteristics and the logistics development tendency.