强迫·打击·震惊——视觉文化研究的几种模式

Force,Blow or Shock——Some Research Models of Visual Cultural Studies

视觉文化时代已经到来,视觉文化的独特之处告诉我们:探讨视觉文化的研究模式十分必要。视觉文化研究通常有四种模式:研究文化产品生产(者)的生产(者)中心论模式,研究文化产品接受者的受众中心论模式,研究文化产品"文本"自身特征的文本中心模式,研究文化产品的生产环境状况的文化情境研究模式。文化研究的极致,应是上述四种模式的高度统一。

The visual cultural times has arrived. The uniqueness of the visual culture makes it necessary to study the model of visual culture. Four study models can be used to carry out our visual culture studies： the producer centrism model of studying cultural products ; the receiver centrism model of studying the cultural product receiver; the text centrism model of studying the characteristics of the cultural products ＂text＂ ; the cultural context model of studying the environmental state of cultural product. ＂The extreme of Cultural Studies should be a high degree of unity of these four models. ＂