河南省红色旅游组合营销策略浅析

The study of composed market strategies for red tourism in Henan province

河南省红色旅游资源极为丰富,分布广泛,发展条件良好。为增加红色旅游资源的吸引力和感染力,需要在突出红色主题的前提下,走组合营销之路,将红色旅游资源与生态旅游、历史文化、民风民俗等资源进行有机的结合,加强区域整合,从而使河南省的红色旅游格局更加完善。

Henan province have prefect conditions to developing red tourism for it have rich red tourist resource and spread expensively. In order to add the force of attraction and influence, Henan province have to rely on the composed market strategies with the prerequisite of red main theme to develop its red tourism, combined organically the red tourist resource with the eco-tourism, history culture, folk social customs, strengthen integration of region, so as to make the arrangement red tourism resource in Henan province more perfect.