3G业务融合创新的品牌策略研究

Research on Brand Strategy for 3G Service Convergence and Innovation

随着通信技术的进步,网络融合将给世界通信产业带来一系列的机遇和挑战。寻求一种有效的业务模式,顺利实现3G业务市场的推进则成为当前我国运营商战略转型关注的焦点。为此,通过设计3G业务融合创新的品牌架构模型,试图以品牌的建立、拓展和延伸三个阶段的营销策略的制定来探索2G业务向3G业务平滑演进的创新业务模式。

With the progress of communication technology, the network convergence will bring many chances and challenges to world communication industry. So to find a kind of effective service model and successfully realize the expansion of 3G service market have become the focus that operators concerned in the period of strategic transformation in China. Hence, through designing the 3G service convergence and innovation brand models, the marketing strategies for establishing, extending and expanding brand have been made to seek the innovation service model from 2G service to 3G service.