摘要
本文利用拦截访谈调查法,调查分析了消费者参与促销活动的现状,消费者对各种促销活动的评价态度及原因,并以此为依据对企业有效开展促销活动提出了建议。
出处
《技术与市场》
2009年第2期48-49,共2页
Technology and Market
同被引文献15
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