柯达数码产品多产的背后

Background of Kodak Flourishing Digital Imaging Products

进入21世纪以来,具有一百多年历史并以强大科研力量和先进的生产技术和装备为后盾的、基于化学成像技术的。世界最大的影像产品工业公司—柯达公司,在新的数码成像技术迅速发展的冲击下,最近几年业绩迅速下滑,并连年出现亏损,股票从1997年最高的94.25美元下跌到2008年的17.22美元。因此,柯达公司迅速转型,转向数码成像技术和产品的开发,目前已取得很好的效果,开始扭亏为盈,并向市场推出了很多性能优越的数码成像产品,本文扼要介绍柯达公司转型开发数字成像技术和产品的历程和背景。

Since the beginning of 21st century, Kodak Co, as the world giant photo-manufacturer having a history of 100-plus years and based on the sound R＆D of chemical imaging technology and incessantly advancing production process and equipment, recognized a prompt business decrease due to the challenge of the rapidly developing digital imaging technology, consequently resulting a sharp fall of its share value reduced from its crest of 94.25US in 1997 to 17.22 US in 2007. Thanks to its quick transition program, Kodak Co recovered quickly in recent years and even regained profits in 2008; presently, its novel digital imaging products emerged incessantly in the market. This paper unveiled the background of its transition and the flourishing development of its digital imaging technology and novel products.