市场分析与产品设计目标决策研究

Market analysis and study on design object decision of product

在市场分析（需求分析、用户分析、竞争对象分析及环境分析）的基础上，探讨了产品设计目标决策的方法及步骤，并以实例说明其有效性．

On basis of analysis of markets(demands, customers, competition opponents and environment), the method and steps of design object decision on product were discussed. Then the effect of this method was also illustrated by concrete examples.