武汉城市视觉形象研究

Research on Urban Visual Image of Wuhan

武汉城市形象是一座城市内在历史底蕴和外在特征的综合表现,是城市总体的特征和风格。它在城市功能定位的基础上,将城市的历史传统、城市标志、文化积淀、市民风范、生态环境等要素塑造成可以感受的表象。并以武汉城市公共导识系统设计为重点来解读武汉城市视觉信息和城市设计,通过武汉城市公共导识系统设计来解析并建立起武汉城市视觉形象设计的应用体系,为武汉城市建设的发展、提升武汉城市形象、创建武汉文明城市和"两型"社会,提供理论指导和技术支持。

The city image of Wuhan is the synthesis performance of urban intrinsic history implication and the external characteristic, and it is the urban＇s characteristic and style. Based on the city functional localization＇s foundation, it molds the elements like the urban historic tradition, city mark, the culturel deposit, residential style, ecological environment to the image which can be feeled, and takes design of the guiding sign system of Wuhan city as the key to explain the Wuhan city visual information and the city layout. Through analyzing and establishing design the application system of the Wuhan city vision image, the system can provide the theory instruction and the technical support for speeding up the development of the Wuhan urban construction, promoting the city image, founding the cultured and civilized city and two-orieneed society.