企业竞争策略评价与选择

Evaluation and Selection of Enterprise Competitive Strategy

结合囚徒博弈结局的启示,运用博弈论的基本原理和模糊数学的理论及方法,建立了企业竞争策略选择的评价模型,提出了评价的方法与步骤,为企业经营者制定企业发展战略和竞争策略提供了一种可行的评价方法。

By the aid of the enlightening come from prisoner game outcome, this paper forms the evaluation model for enterprises selecting competitive strategy by using the rational of game theory and the mathematics＇ theory and method, then brings forward the method and approach to provide the feasible assessment method for enterprise operator to set down business development strategy.