摘要
旅游者进行高质量的旅游体验并实现其体验价值是其旅游的重要目的。旅游购物是旅游过程的一个重要环节,也是旅游体验的组成部分。本文剖析了旅游者购物过程中的顾客价值的两个构成维度——旅游体验价值和商品感知价值,研究发现旅游者购物体验的4个要素对顾客价值有重要的影响作用,顾客价值对旅游者购物满意和购买意向具有很强的影响力。
An important objective of tourists is to get high-quality tourist experience and realize their experience value. Tourism shopping is an important link during their tour process. This paper analyzes two dimensions of customer value under the conditions of tourist＇s shopping environment tourist experiences value and souvenir perceived value. It is found that the four factors of tourists＇s shopping experience have important impact on customer value, which has strong effects on tourists＇ shopping satisfaction and purchase intentions.
出处
《旅游学刊》
CSSCI
北大核心
2009年第2期41-45,共5页
Tourism Tribune
关键词
旅游购物体验要素
旅游体验价值
商品感知价值
顾客满意
购买意向
tourist shopping experience element
tourist experience value
perceived value
customer satisfaction
purchase intention
