景德镇陶瓷文化创意产业发展对策研究

RESEARCH ON DEVELOPING STRATEGIES OF JINGDEZHEN CERAMIC CREATIVE CULTURE INDUSTRY

陶瓷文化资源是景德镇各类资源中最宝贵的资源之一,陶瓷文化创意产业是景德镇经济发展中最具发展潜力的新兴产业之一。实施"文化瓷都"战略,加快发展陶瓷文化创意产业,是景德镇市策应环鄱阳湖经济圈建设,实现可持续发展的必然选择。为此,本文试图从景德镇发展陶瓷文化创意产业战略价值出发,指出其战略布局,并以此为基础提出发展对策。

Ceramic culture is one of the most valuable resources of Jingdezhen City. Ceramic creative culture industry is the most promising of all the new industries in Jingdezhen＇s economy. Building a ＂culture-enriched porcelain city＂ and speeding up the growth of the ceramic creative culture industry are the city＇s strategies to involve itself in the establishment of the economic community around Poyang Lake and to realize its sustainable development. This article attempts to seek developing strategies for the city＇s ceramic creative culture industry from its practical needs.