浅析中药材出口营销的品牌建设

Analysis on the Brand Construction of the Export Marketing of Chinese Herbal Medicine

分析了中药材国际市场的现状和中药材出口营销中面临的问题,结合中药材营销的特点,论述了中药材出口营销品牌建设的意义。

This paper analyzes the present situation of international market of Chinese herbal medicine and the problems existing in the expert marketing of Chinese herbal medicine, and connecting with the features of the marketing of Chinese herbal medicine, expounds the significance of the brand construction of the export marketing of Chinese herbal medicine.