经济欠发达地区高校广告教育办学现状、困境及对策研究——来自江西广告专业高等教育的报告(现状篇)

Lots of Difficulties in our Underdevelopment Areas

江西高校的广告专业已经有了15年发展历史,现在有20所高校招收广告学和广告设计方向的本、专科学生,有三所学校招收传播学广告学方向的硕士。目前,江西高校有一支170名左右的广告专业教师队伍,为江西本土和发达地区输送了大批专业人才。本文从江西高校广告高等教育的布局、历史、现状和社会评价的研究中发现了江西广告高等教育的七大问题,为后期的分析问题和提出解决问题的对策提供了研究方向。

Advertisement specialized has been 15 years in Jiangxi＇s university. Now there has 20 universities to recruit undergraduate and faculty students majoring in advertising and the advertisement design ,and there also has three universities to recruit postgraduate students of advertising Communication At present, there has about 170 professional teachers specializing in advertisement .They provided large quantities of professionals for Jiangxi and the developed area. This article found seven major problems existing in the layout, history, status and social assessment on advertisement of higher education＇s in Jiangxi and provided the research direction