从价值链角度浅谈海南槟榔产业的问题与对策

Discussion on Problems and Countermeasures of Betelnut Industry from the Point of Value Chain

运用价值链理论把海南槟榔产业生产活动划分为基础性活动和辅助性活动,重点对基础活动中的种植、加工、销售等环节进行分析,试图寻找出各环节中能够带来高价值回报的"战略环节",并在此基础上针对海南槟榔产业发展存在的问题提出对策及建议。

Production activities in Hainan betelnut industry are divided by value chain theory into two activities, basic and support. An emphasis is made on analysis of the cultivation, processing, marketing and so on in the basic activities to find out the ＂strategic link＂ that can bring in high-value return from all the links, based on which countermeasures and suggestions for development of betelnut industry in Hainan are put forward.