摘要
近年的广告市场上刮起了一股中国风潮,许多广告纷纷瞄准中国元素以打开中国消费市场。本文选取了近期几则具有代表性的广告作品点评广告中的中国风,通过分析中国风的成因及趋势试图指导广告对中国元素的运用。
In recent years, the advertising market has been swept by a wave of Chinese characteristics. Many of the advertisements have aimed at Chinese elements with a view to opening the Chinese market. The paper comments on several newly-appeared ads which are representative of the advertising. Through the analysis of the causes and trends of the phenomenon, it tries to guide the application of Chinese elements in advertisements.
出处
《武汉冶金管理干部学院学报》
2008年第4期78-80,共3页
Journal of Wuhan Metallurgical Manager's Institute
关键词
中国元素
广告创意
Chinese elements
creative advertising
