基于竞争情报分析的企业竞争对手评价系统构建研究

Research on the Evaluation System of Enterprise Competitor

目前,在竞争情报系统的研究中,有关竞争对手评价方面的研究较少。本文基于竞争情报分析的视角,构建了企业竞争对手评价指标体系,并在该指标体系的基础上,采用系统分析与系统设计的方法构建了企业竞争对手评价系统。

there is a few of researches on the competitor appraisal. This？ paper discusses the importance and necessity of entreprise competitor appraisal, and constract the index system of cntreprise competitor appraisal based on practical application. Basing on this index system, this paper then give the entreprise competitor appraisal system.