技术接受模型在中国C2C电子商务网站中的研究被引量：12

Apply TAM to C2C E-Commerce in China

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摘要通过分析技术接受模型和我国目前电子商务网站的特点,本文提出一种适用于C2C电子商务网站的改进的技术接受模型。该模型能够清楚描述整个交易流程,还能够说明交易过程和信用评价体系之间的相关性。此外,借鉴需求层次理论对该模型所体现出的消费者需求进行了解释。该模型的建立有助于指导消费者选择合适的交易对象,挖掘潜在消费者,而且也为保证交易顺利实现提供了一定依据。 Through analyzing the character of TAM and current e-commerce sites in China, a modified TAM towards C2C e-commerce is proposed. This model describes whole online auctions clearly. It indicates the relation between online auction and the trust management system. This model can interpret online customer＇s demands according to need-hierarchy theory. It guides consumer to identify the appropriate object and mine potential buyers. Based on this model, a successful auction can be ensured.

作者杨晓梅

机构地区山西大学管理学院太原科技大学系统仿真和计算机应用研究所

出处《情报科学》 CSSCI 北大核心 2009年第2期297-300,共4页 Information Science

基金国家自然科学基金(60773133) 山西省青年科研基金(2006021019)

关键词技术接受模型电子商务评价体系 TAM e-commerce evalation system

分类号 G202 [文化科学—传播学]

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参考文献10

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