摘要
全球金融海啸给汽车行业带来了较大影响。本文讨论了我国综合性汽车流通企业应对危机的发展战略,对于进一步促进汽车流通行业商业模式优化提出了发展建议。
The global financial crisis has greatly affected the automobile industry. This paper discussed the development strategy of China＇ s comprehensive automobile circuiation enterprises against the crisis, and proposed the development suggestions on the improvement of business model in the industry.
出处
《国际商务研究》
CSSCI
北大核心
2009年第1期65-67,73,共4页
International Business Research
关键词
金融海啸
汽车流通
发展战略
financial crisis, automobile circulation, development strategy
