基于游客满意度的北戴河旅游发展路径选择

Bei Daihe tourism develoment route selection basing on customer satifation level

北戴河正处于向"生态型、园林式、国际性旅游休闲度假区"的转型期,面对激烈的市场竞争,转变开发思路,将顾客满意度理论应用于旅游开发研究,构建游客导向的旅游开发模式,实现旅游开发模式的创新。本文在对北戴河游客满意度进行研究分析的基础上,从旅游产品、旅游设施和旅游发展水平三个方面对北戴河旅游业提出了建议对策,以实现北戴河旅游的持续发展。

Beidaihe is turning into the international leisure vacation area with the characteristics of ecotype and garden type.Since in the market competition,it changes train of thought in development,applies the customer satisfaction to the tourism development research and construct the tourist guidance development mode to realize the innovation of the development mode .According to the study and analysis on tourist satisfaction of Beidaihe,this article makes some suggestion for Beidaihe’s tourism development from the following three aspects---the tourism products,tourism infrastructure and tourism developing level,which achieve sustained development of Beidaihe’s tourism.