基于CIS理论的独立学院品牌形象塑造

Construction 0n Brand Indentity 0f Independent Colleges Based on CIS Theory

独立学院的进步与发展不能忽略学校的品牌形象设计与塑造。正确认识与树立独立学院的品牌形象是适应现代社会激烈竞争的需要。在借鉴CIS的分析方法和实践模式的基础上,参酌CIS理论,结合独立学院校园文化的特殊性,将学校经营理念与文化特质予以可视化、系统化,有效传达学校特质,塑造优势形象,产生一种脱胎于CIS的独立学院品牌形象设计方案。

The development of Independent College can not ignore the design and construction of brand indentity.It is the competitive need of modem society to realize and build up the brand lndentity correctly .Based on the analysis method and practical model of CIS theory, considering the particularity of campus culture,it makes the operation philosophy and cultural qualities to be visual and systematical so as to effectively convey the college characteristics and shape advantage image, finally creates a scheme of brandimage design from CIS.