摘要
就泉州民营企业品牌国际化经营问题,分别从企业、行业协会和政府三个角度提出了推进泉州民营企业品牌国际化战略的主要思路和对策。
Based on the problems of brand internationalization management of Quanzhou＇s private enterprises, the main thoughts and countermeasures of promoting brand internationalization strategy of Quanzhou＇s private enterprises are put forward from three angles respectively.
出处
《泉州师范学院学报》
2009年第1期42-46,共5页
Journal of Quanzhou Normal University
基金
泉州市社科联2007-2008年度规划课题资助项目(2007A-ZZ02)
关键词
泉州
民营企业
品牌国际化
思路与对策
Quanzhou
private enterprises
brand internationalization
thoughts and countermeasures
