零售商抵御消费市场寒流的营销方略

Marketing Strategies of Retailers Resisting Cold Current of Consumption Market

全球金融危机危及到国内消费市场,严重影响消费者购买信心,造成零售商销售业绩下滑。为了激发消费者购买信心,零售商应尽快调整营销战略,为低迷的消费市场注入活力。即建立供零联盟,降低商品成本;加强供零合作,让利消费者;发展零售商自有品牌实现商品低价。通过全新的营销方略,提升零售商的市场竞争力。

The global financial crisis endangered domestic consumption market and consumers＇ purchasing confidence, and lead to downslide of retailers＇ sales achievement. Therefore, the retailers should adjust marketing strategies to inspire consumers＇ purchasing confidence, input energy for inactive consumption market, improve market competitiveness of retailers - establishing the alliance between suppliers and retailers reduce commodity cost, increase cooperation between them to benefit consumers, develop the retailers＇ private brand to realize low price.