基于摩托车产业集群的重庆会展品牌竞争力研究

A Research on the MICE Brand Competitiveness Based on the Motorcycle Industrial Cluster

21世纪是一个品牌竞争的时代。基于产业优势——名牌集群——会展品牌的摩托车产业品牌发展路径选择,提出基于产业集群的重庆会展品牌塑造的策略,必然能够形成整体竞争力和持续的竞争优势。

The 21 st century is an era of brand competition. Based on the choice of motorcycle industry brand development path which is industrial superiority industrial clusters MICE brand, we put forward the strategy of motorcycle MICE brand molding in Chongqing in order to form the whole competitive power and sustainable competitive advantage.