摘要
世界上之所以有鞋匠,不是因为鞋匠需要钱,而是因为人们需要鞋,需要鞋具备的功能。将这个道理放到场馆运营过程中,就是关于场馆的功能定位问题,首先需要明确和细分不同顾客群的需求,即使是同一类利益相关者如赞助商、媒体,其各自的需求也不尽相同。
Facility operation can be divided to business management and operation management. How Olympic venues pursue innovative to realize the maximization of value has become a hot topic. Facility operation demands well-distinguished service, which requires the support from specialized teams and the professional management methods. Updating and popularizing the technology of energy-saving and pollution emission reduction has become one of the economic momentums of domestic facility operation, while small and medium-sized enterprises break through by full flood of the new technologies and markets.
出处
《环球体育市场》
2009年第1期40-41,共2页
Global Sport Market