国际银行保险业的发展与启示

The Development and Enlightening of International Banccasurance Industry

银行保险是当今国际上非常重要的保险销售渠道。论文对银行保险的发展进行了简述,研究了银行保险的主要发展影响因素、比较优势及其深度的变化态势等。通过研究得到我国发展银行保险业的启示,论文认为银行保险要顺应国际潮流,重视寿险领域发展,加大产品开发力度,适应客户的消费需求,保证银行保险的低成本优势,避免恶性竞争等。

Bancassurance is an increasing prevalent channel for insurance distribution at present. This paper summarizes the development of banccasurance, and then analyzes the key influencing factors of the development of bancassurance, the comparative advantages of bancassurance and the changing tendency of the bancassurance penetration. By the study, this paper finds that the banccasurance industry in China should be in correspondence with the international tideway. In bancassurance practice, the insurance companies of China should develop new type bancassurance products adjusted to the demand of consumers and the current policies, keep the cost advantage of bancassurance, and prevent vicious competition.