基于专利地图的企业研发定位方法及实证研究

Research on R&D position methods of enterprises and related empirical study based on patent map

专利情报分析是企业研发定位的关键,基于专利地图信息整合功能,构建企业研发定位分析框架,并以哈尔滨医药集团为例系统阐述了企业研发战略分析与选择方法,同时给出了哈尔滨医药集团研发战略,旨在从专利视角为企业研发战略管理提供理论方法指导与实例参考。

Patent intelligence analysis is the key of R ＆ D position of enterprises. The paper builds the analysis frame of enterprises＇ R ＆ D position based on information integration function of patent map, and systematically illustrates methods of strategy analysis and selection taking Harbin Pharmaceutical Group Co. , Ltd as an example, meanwhile puts forward the R ＆ D strategy of Harbin Pharmaceutical Group Co. , Ltd, so as to offer theory method guidance and empirical reference for R ＆ D strategy management of enterprises from the angle of patent.