江门市居民保险意识调查与分析

An Investigation into and an Analysis of Jiangmen Citizens' Awareness of Insurance

江门调查显示,城镇居民缺乏基本保险知识而导致的保险意识低下,是制约我国保险业发展的瓶颈。为了改变这种状况,政府、行业协会要发挥好宣传主导作用,要加强以学校为重点的保险教育普及,要创新宣传方式,优化保险服务,以促进保险业的健康发展。

Surveys show that urban citizens poor awareness of insurance due to lack of basic insurance knowledge is the bottleneck in the development of China＇s insurance industry. To change this situation, the government and industry associations should take the lead in insurance publicity, popularizing insurance education featuring schools, innovating publicity methods, and optimizing insurance service so as to promote the healthy development of the insurance industry.