自贡彩灯文化旅游开发研究

Research on the Development of Zigong Lantern Cultural Tourism

自贡彩灯文化旅游由来已久,有着深厚的历史文化底蕴。但近年来随着周边省市旅游业的蓬勃发展和同类型旅游产品的冲击,自贡彩灯文化旅游渐渐陷入困境,主要表现为旅游产品单一、市场疲软、旅游形象定位不准等。自贡彩灯文化旅游能否走出困境成为今后旅游发展的一个瓶颈性的问题。要抓住文化旅游的兴起和自贡市政府的大力扶持的良好机遇,整合旅游资源、开发特色旅游产品、打造品牌、加强营销推广及人才培养等,加快自贡彩灯文化旅游的深度开发,使自贡彩灯文化旅游尽快走出低谷,迎来新的快速发展。

Zigong lantern cultural tourism has a long history and profound cultural background. Zigong Lantern cultural tourism gradually access to the plight with the neighboring region booming in the tourism industry and competing from the same type tourism products in the recent years. Its problems are mainly manifested by single tourism product, weak market, inaccurate tourism image positioning, etc. Whether Zigong lantern cultural tourism can step out of the predicament has become a bottleneck issue about the future of tourism development. To seize the opportunity of the rise of cultural tourism and Zigong government＇s strong support, integrate resources, develop characteristic tourism products, build brands, expand the market, strengthen promotion and personnel training, and so on can speed up further development of cultural tourism and bring the renaissance of Zigong lantern cultural tourism.