数据库营销的基础条件分析

Basic Condition Analysis of Database Marketing

本文对数据库营销应用的基础条件进行了分析,指出由于消费者购买习惯的转变、企业信息化水平的提高和管理理念的转变,在客户、技术和管理三个环节的基础条件已经具备。

The research analyses basic condition of database marketing and points out that with the change of consumer purchase habit, promotion of enterprise information level and transformation of management idea, database marketing has the basic condition of customer, technology and management.