体育消费与体育市场培育策略探讨——以南宁市体育消费为例

Nurturing Strategy of Sports Consumption and Sports Marketing——Take the Sports Consumption of Nanning City for Example

本文首先分析了体育消费与体育市场发展的关系,紧接着以南宁市为例进行了体育消费现状分析,并分析了其存在的影响因素,最后探讨了相关策略。

In this paper, the sports consumption and the development of the relationship between the sports market is studied at first, and then the sports consumption of Nanning City is analyzed as an example. In the end, the influencing factors and relevant strategies are researched.