中国区域性旅游障碍研究探析

A STUDY OF BARRIERS TO REGIONAL TOURISM IN CHINA

建设无障碍旅游区是中国区域旅游合作纵深发展的必然成果,其关键在于消除区域性的"旅游障碍"。然而当前国内对区域旅游障碍的研究却较少有。从研究分析来看,行之不畅不爽、信息不对称、服务疲软、管理的地方化倾向是区域性旅游障碍的主要表现形式。本文以为,区域性旅游障碍的形成和发展,是与地方政府行为质量、市场诚信发育程度、信息交流技术平台等因素密切相关的。消除区域性旅游障碍,必须切实提高地方政府组织区域旅游经济的行政作为质量,进一步规范市场竞争秩序、推进诚信建设,提高旅游企业素质和服务质量,完善区域间旅游交通的便捷性与信息交流的技术平台,促进中国区域旅游和谐发展。

With the sound development of tourism in China, ＂the construction of barrier-fi＇ee tourism area＂ has become the common target for most regions in China. After years of exploration, most regions find that the key point to solve the problem is to eliminate the ＂tourism barrier＂. However, the researches on such problems have not been found yet. By analyzing different point of views, the paper concludes that the features of regional tourism barriers are the inconsistency of traveling, unequal sources of information, poor quality of services, and the localization of management. From the perspective of political administration division, tourism management and tourism economics, the paper presents out the definition of regional tourism barrier, and the factors influencing the occurrence and development of the regional tourism barrier. Also, the paper cleans out that those problems are not caused by the political zoning system in China, but by the regional market segmentation due to the patterns of the relationship between government and market. The political zoning system in China is the basic governance system, and those political administration regions are endowed with the rights of organizing its economical activities. As the growing of the economical power of those regions, there come more economical competitions among those regions. So, many of these regions made some regional policies so as to protect its economical benefits, however, most of those policies are harmful to the economical development of the country as a whole. Those regional economical policies cause the bases of regional tourism barriers. Thus, the paper holds that to eliminate regional tourism barrier, the market competition should be standardized, the credibility of tourism market must be advanced, the quality of tourism service must be promoted, meanwhile, the regional tourism transportation and the tourism information communication must be perfected on the base of the improvement of the government performance. Only by doing this, from the perspective of tourist behavior needs and experience environment needs, and using tourist consumption as the first propeller to promote regional tourism cooperation, can the aim of barrier-free tourism areas be realized.