摘要
在广告造就的神话狂欢背后隐藏的是人的潜在欲望,广告已成为欲望表述的镜像机制。本文拟从对广告运行模式的分析入手,进而透视到影响其运作的前提、动力和效果等内在因素,揭示广告对欲望的镜像反射。
Accomplishes in the advertisement what behind the myth revelry hides is person's latent desire, the advertisement has become the desire statements the mirror reflection mechanism. This article plans from the advertisement operation mode to analysis, then the perspective affects its operation the premise, the power and the effect and so on intrinsic factor revelation advertisement to the desire mirror reflection.
出处
《艺术探索》
2009年第1期146-146,150,共2页
Arts Exploration
关键词
广告
镜像
欲望表述
advertisement, mirror reflection, desire Statements
