浅谈色彩在广告设计中的消费导向作用

Color's Oriented Role to Customer in the Advertisement Design

广告作为人类经济文明发展的产物,它与色彩有着不可分割的联系,而色彩,具有塑造品牌和开拓市场的功能。在各行各业广告设计中好的色彩的运用,使企业在市场运作时能充分把握消费心理,刺激消费。因此,正确运用色彩因素进行营销,不仅能使企业顺利实现营销目的,还能帮助企业在市场中夺得竞争的制高点,最终树立良好的品牌形象。

As the product of human being Economic civilization development, advertisement is closely related to color, and eolor plays a role in building character and opening up new market. In each industry, the wise application of color makes the enterprise get the aim of sales promotion. So the correct application of color can not only make the enterprise obtain the aim of marketing successfully, but also help the enterprise keep competitive in the market. In this paper, the author uses several famous brands which apply color successfully in each industry to illustrate how to foster a good and healthy company image with the help of wisely color application. In addition, the author puts forward several suggestions and some questions need paying attention when applying color