国际出版集团与中国科技期刊合作的互利分析

Mutual benefits of cooperation between international publishing groups and Chinese sci-tech journals

国际出版集团与中国科技期刊合作是互利的。国际出版集团可以通过合作来树立形象,丰富产品,推销商品;参与合作的中国科技期刊可以"借船出海"扩大影响,获取国际先进的出版理念和资讯,快速提升编辑工作水平。

The cooperation between international publishing groups and Chinese sci-tech journals is mutual beneficial. The international publishing groups can build good public images, enrich their products, and spread their products through the cooperation. The cooperative Chinese sci-tech journals can promote their influences through the successful marketing from the international publishing groups, get the newest publication ideas and information, and rapidly promote their editors＇ work.