基于供应链的我国汽车产业自主品牌建设

Study of the Own Brand Building in China's Auto Industry based on the Supply Chain

我国汽车产业要想获得真正的发展,要想在世界汽车市场上取得一席之地,就必须加大自主创新和自主品牌建设。我国汽车产业自主品牌的建设应该立足于其供应链来开展,可以从汽车产业供应链的上游、中游、下游来寻求我国汽车产业自主品牌建设的有效途径。

In order to obtain a real development and share the world auto market,the China＇s auto industry must increase the autonomy of independent innovation and the own brand building. The own brand-building of China＇ s auto industry should he based on its supply chain to carry out. First, it introduced the importance of the own brand building in auto industry. Then, combines the theories of supply chain and own brand analyzes the Chinese automobile industry＇ s own brand building. Finally, from the point of supply chain, seeks to find the effective ways in the upstream, midstream, downstream of the China＇ s auto industry.