4Soopramanien D G R, Robertson A. Adoption and usage of online shopping : an empirical analysis of the characteristics of " buyers browsers" and " non-internet shoppers"[ J]. Journal of Retailing and Consumer Services, 2007, 14: 73-82.
5Bhattacherjee A. Individual trust in online firms: scale development and initial trust[ J]. Journal of Management Information Systems, 2002, 19( 1 ) : 213-243.
6Lee M K O, Turban E. A trust model for consumer internet shopping [ J ]. International Journal of Electronic Commerce, 2001, 6(1): 75-91.
7Grabner S, Kaluscha E A. Empirical research in on-line trust: a review and critical assessment [ J ]. International Journal of Human-Computer Studies, 2003, 58: 783-812.
8Bandura A. Social learning theory[ M ]. General Learning Press, New York, 1977.
9Granovetter M. The strength of weak ties [ J ]. American Journal of Sociology, 1973, 78 : 1360-1380.
10Gruen T W, Osmonbekov T, Czaplewski A J. eWOM: the impact of customer-to-customer online know-how exchange on customer value and loyalty[ J]. Journal of Business Research, 2006, 59: 449-456.
