试析讲坛类电视节目的定位转变——以科教栏目《百家讲坛》为例

On television forum of the position change——taking Columns to science and education "100 forum" as an case

电视讲坛节目以其特有的方式把传统古典文化与大众文化结合起来,在一定程度上拉近了精英文化与大众文化的距离。近来,讲坛类电视节目之所以这么备受青睐,主要缘于定位思路的不断转变。文章试以科教栏目《百家讲坛》为例,从栏目定位、内容定位、受众定位、传播者定位、传播方式定位等方面的转变,对电视讲坛类栏目的成功模式进行探讨。

The television rostrum program is one kind take educates dispels doubt as the goal, speaks the program torm primarily, it by its unique way, with the aid of unifies in the television media the traditional classical culture and the mass culture, to a certain extent has pulled closer the outstanding person culture and the mass culture distance. Recently, the reason that the rostrum class television program such is subject to narrows the eyes blue, the author thinks the main reason in the localization mentality unceasing transformation. This article tries take the science and technology education column ＂ Hundred Rostrums＂ as an example, from the column localization, the content localization, is located the audiences, the disseminator to locate, aspect and so on propagation mode localization transformations, carries on the discussion to the television rostrum class column＇s successful route.